Team Store Program

For coaches and booster clubs

We'll build your team's online store for free.

No checks to collect. No sizes to chase. No minimums, no upfront cost, no inventory risk.

Cost to the coach
$0
Setup, design and mockups
Order window
2 weeks
Then production starts
Turnaround
2–3 weeks
After the order window closes

If you coach a youth team, organize a travel program, or run a booster club, you already know the pain: collecting checks, chasing sizes, ordering minimums, sweating delivery dates. We build a private online store for your team, in your colors, open for a two-week pre-order window. Every parent orders their own size and customization. Everything is ordered together and ships in one go, to you or straight to families. You collect nothing and you chase nothing.

What you get, free

Your own store page
A dedicated team landing page on towngearessentials.com, in your logo and colors.
You pick the catalog
Uniforms, hoodies, sweatshirts, hats, accessories. Only what your families will actually buy.
Name and number included
Individual sizing and personalization on every order, at no extra charge.
Delivery your way
One consolidated shipment to you, or direct to each family. Your call.
No minimums
Eight players or thirty, the store runs the same way.
No inventory risk
Nothing is made until it is ordered and paid for. You never hold stock.
Start to finish

How it works

Six steps. Your part is steps one and two.

1
You ask
Email us your team name, sport, season and rough roster size.
2
We design
Mockups of every product within 5 business days. Approve or ask for edits.
3
We launch
You get one link to drop in the team chat, the Facebook group or an email.
4
Parents order
Each family picks their own size, name and number and pays online.
5
In production
The window closes and the whole order goes into production together. 2–3 week turnaround.
6
You receive
One bulk shipment to your address, or individual delivery to each family.

Programs already running a Town Gear team store

Bridgewater Basketball West Bridgewater Wildcats Mass Attack Travel Basketball Kingston Softball OCYFL New England Force Carver Coyotes Norwell Football

Why coaches choose us

Local and personal
We are in Massachusetts and we answer texts and emails personally.
Clear turnaround
A 2–3 week turnaround on custom orders.
Clear pricing
Per-item prices set up front, with name and number included.

Frequently asked questions

What does it cost?

Setup is free. You pay nothing upfront. Parents pay for their own gear directly through the store.

Can the booster club make money on this?

Yes. We can set up a share of sales for your program. Every program is different, so we agree the details with you before the store opens. Contact us to talk it through.

What sports do you outfit?

Basketball, soccer, football, softball, baseball, lacrosse, hockey, cheer, track, volleyball and more. Custom uniforms for any sport.

Can teams outside Massachusetts use a team store?

Yes. We work with teams from any town or state, and we ship anywhere in the United States. Every order pays actual USPS postage, with no handling fee. Here is how ordering works from out of state.

Do you handle name and number?

Yes. Included on every custom uniform at no extra charge.

How long does the whole process take?

Mockups arrive within 5 business days. Once you approve, the store opens for a two-week pre-order window, and production takes 2–3 weeks after the window closes.

Ready to launch your team store?

Send your team name, sport and rough roster size. We respond within one business day. Or call us at 857-928-8411. We live and work in Massachusetts and we answer the phone.

Start your team store