Team Store Program — Free Online Stores for Coaches & Booster Clubs
We'll build your team's online store for free.
If you coach a youth team, organize a travel program, or run a booster club, you already know the pain: collecting checks, chasing sizes, ordering minimums, sweating delivery dates. Town Gear Essentials Team Store Program eliminates all of it.
We build a private online store for your team — designed in your team colors, stocked with your gear, open for a 2-week pre-order window. Every parent orders their own size and customization. We produce and ship everything in one shipment to you or directly to families. You collect nothing. You chase nothing.
What You Get — Free
- A dedicated team store landing page on towngearessentials.com
- Your team logo and colors built into every product
- Custom uniforms, hoodies, sweatshirts, hats, accessories — you choose the catalog
- Individual sizing and player name & number on every order
- 2-week order window, then production begins
- A single drop-shipped consolidated order to your address (or direct to each family)
- No minimums, no upfront fees, no inventory risk for you
How It Works
- Submit a request. Email info@TownGearEssentials.com with your team name, sport, season, and roster size estimate.
- We design. Within 5 business days you receive mockups of every product. Approve or request edits.
- We launch. Your team store goes live for a 2-week pre-order window. We send you a link to share with your parent group, team Facebook, or text chain.
- Parents order. Each family orders their own player's size, name, and number. Payment goes through Shopify direct — no checks, no Venmo chasing.
- We produce. Once the window closes, production starts. 2-week turnaround for sublimated uniforms, faster for screen-print and embroidery.
- You receive. One bulk shipment to your address, or individual ship-to-each-family. Your call.
What Programs Already Use Town Gear Team Stores
- Bridgewater Badgers Basketball
- West Bridgewater Wildcats (multiple sports)
- Mass Attack Travel Basketball
- Whitman-Hanson Panthers
- Kingston Softball
- Silver Lake Lakers Softball
- OCYFL (Old Colony Youth Football League)
- New England Force
- Carver Coyotes
- Norwell Football
- + 500 more teams across the South Shore
Why Coaches Choose Us Over Big-Box Suppliers
- Local, not corporate. We're in Massachusetts. We answer texts and emails personally — no offshore call centers.
- No minimums. Whether your roster is 8 or 30, we'll run your team store.
- Faster turnaround. 2 weeks on custom sublimated uniforms is faster than virtually any national supplier.
- Better pricing. No corporate overhead, no franchise fees. You get more gear per parent dollar.
- Coach perks. Every team store of $500+ comes with a free coach 1/4-zip or polo.
Frequently Asked Questions
What does it cost? Setup is free. You pay nothing upfront. Parents pay for their own gear directly through the store.
Can the booster club make money on this? Yes — see our Fundraising Program where a percentage of every team store sale comes back to your program.
What sports do you outfit? Basketball, soccer, football, softball, baseball, lacrosse, hockey, cheer, track, volleyball — and more. Custom uniforms for any sport.
Do you handle name and number? Yes — included on every custom uniform at no extra charge.
How long does the whole process take? From request to delivered gear, typically 4–6 weeks (2-week design + approval, 2-week pre-order window, 2-week production).
Ready to Launch Your Team Store?
Email info@TownGearEssentials.com with your team name, sport, and rough roster size. We'll respond within 1 business day. Or call us — we live and work in Massachusetts and we answer the phone.