Town Gear Essentials Featured in West Bridgewater Living

Town Gear Essentials is the cover story of the October 2026 issue of West Bridgewater Living, our local community magazine.

The feature, "From Bosnia to West Bridgewater," tells Merima's story: arriving in the United States as a refugee at 11, finding her place through school and sports, and building a life and a business in the town her family calls home.

It also covers how Town Gear began. Merima missed the ordering window on her son's team store and decided parents deserved an easier way to support their kids' teams. The first customers were other moms in town, the first photo shoot happened in her garage, and those early orders grew into uniforms and full team gear for programs across the area.

"Community is the reason Town Gear exists."

Thank you to West Bridgewater Living, Isobel McCue and Tabitha Rose Photography for telling our story, and to every family, coach and program that has supported Town Gear along the way.

Read more about how Town Gear started, or tell us about your team.